Launching a
genre defining series, with authenticity at the core.

13 years after it first aired, Top Boy officially came to an end in September 2023. All roads led to this moment, with Dushane and Sully’s story reaching its natural conclusion.

I had the honour of closing out S2 with an S3 announcement teaser. The creative - in which I took on roles as copywriter, editor, creative lead - gave me the opportunity to revisit four seasons of the show, pairing iconic visuals with an original verse I’d written, setting the scene for what was to come.

A year later, the final line of that verse became the foundation for a bold, confident copy-only OOH campaign. It announced Top Boy’s return while making one thing clear: this was the definitive ending. An explosive “we’re back, and the end is near” approach that turned the anticipation around the final season into a statement.

I also led the AV creative and edited a number of additional trailers, including a highly anticipated first look at S2 after a three-year hiatus.

Press: TIMEOUT - A new season of Top Boy has been announced - and it’ll be the last

Awards: WINNER | BEST USE OF EDITING | PROMAX UK 2023
NOMINATION | BEST USE OF COPYWRITING | PROMAX EUROPE 2023