Launching a
genre defining series, with authenticity at our core.

13 years after it first aired, Top Boy officially came to an end in September 2023. All roads led to this moment, with Dushane and Sully’s story reaching its natural conclusion.

I had the honour of closing out Season Two with a Season Three announcement teaser. The creative approach gave me the opportunity to recap four seasons of the show, pairing iconic visuals with an original poem I wrote, setting the scene for what was to come.

A year later, the final line of that poem became the foundation for a bold, confident copy-only OOH campaign. It announced Top Boy’s return while making one thing clear: this was the definitive ending. An explosive “we’re back, and the end is near” approach that turned the anticipation around the final season into a statement.

Alongside the campaign, I also cut a number of additional assets, including the very first look at Season Two for excited audiences after a three-year wait.

Press:

TIMEOUT - A new season of Top Boy has been announced - and it will be the last