The visual
spark behind
a global phenomenon.

Baby Reindeer landed in my schedule and I assumed it was a lovely Christmas annimation right in time for the festive season. Oh how wrong was I.

This show is very unsettling. In concepting for the OOH and social AV campaign, I wanted to lean all the way in. I wanted it to feel uncomfortable.

I explored narrative and technique to authentically communicate with the audience outside of the core groups. Why, because the pattern we often find is that Netflix audience predictions… are often unpredictbale.

Press:

TIMEOUT - A new season of Top Boy has been announced - and it will be the last